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Days are gone, when people used to purchase garments based on its price tag. Now customers are ready to pay any amount to get 'the best' apparels. They are readily willing to open the mouth of their wallets to buy the garments and apparels according to the choice. Amongst many apparel brands Park Avenue stands tall.

Park Avenue is undoubtedly a leader in the apparel section for business class. The company came into existence in the year 1986. Earlier, the company was into the business of providing fashionable and innovative wardrobe solutions. But in 2007, it diverted its business focus and rolled a wide collection of business wear for women, Park Avenue Woman, specially designed for the working women professionals of today. The company is amongst the best apparel brand. It offers its customers three well-defined and elegant fashion lines that include the 'Urban Chic' range for Business Leisure Wear, 'Modern Classic' range for Business Formal Wear and 'Opium Delight' for Business Evening Wear. Park Avenue is not only a famed brand in India but its renowned worldwide.

As India's premium lifestyle brand, designs by Park Avenue India depicts all the latest international fabric, styling, colour and fashion trends in its clothing range. The company caters the every apparel needs of customers. Its wide range of product lne-up includes formal wears for different occasions, be it for a day at the office, family get-together,corporate meetings or even some festive occasions. Park Avenue India is known for its class apparels that are blended with finest quality and style.

Park Avenue offers its customers a wide range of Park Avenue formal Wear in India like kurtas and pajamas made of silk and hand crafted embroidery. Every collection of Park Avenue has ben applauded by its every customer. Recently, the company was titled with the 'Most Innovative Brand' at the Lycra Images Fashion Awards 2008. The business formal wear collection for women mainly focuses on classic jackets, blouses and pants for day wear. The business leisure and business evening wear section includes stylish Camisoles, Velveteen Jackets, Bustier along with jackets, pants, shirts and blouse. Park Avenue India has not left any stone unturned in order to provide exquisite apparels to its customers.

As market Online shopping India is quite a tedious task so customers are preferring to go for online shopping as hence these has been a huge rise in the number of online shoppers. The shopping portals offers a huge collection of products. So one can easily buy products or any brand. Also, a customer can easily find Park Avenue apparels at exclusive Park Avenue stores and numerous 'The Raymond Shop' retail stores.

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Shefali Roy is a webmaster of shopcorn.in and deals in online shopping in India. Here u can get the information related to Park Avenue India,Park Avenue formal Wear in India,Online shopping India and many more details for visit shopcorn.in.

Research And Development In Apparel Industry Is Ongoing Process. Every Now And Then, We Encounter New Developments, Innovations, Improvements In Existing Processes, Which Are In Terms Of Fabric, Style, Stitching Details, Patterns, Prints And Their Designs, But Cycle Of Fashion Keeps On Revolving And Always Repeats After Certain Period.

Fashion Trends Moves In The Direction From West To East. Trends Which Are In The Western Countries (USA, UK, France And Italy), Will Be The Future Trends In East And Other Countries. In Other Terms, We Can Call Them Fashion Trendsetters.

Trends Are In Terms Of Styling, Detailing And Patterns, Which Is The Invention Of Their Dexterous Designers And Trend Readers. Innovations And Research Done In Terms Of Fabric And Accessories In China, India, And Hong Kong Shall Be The Basis Of Styling And Patterns Of Trendsetters. Eventually Call Them Supporters/Active Participants Of The Trends.

Nevertheless, We Can Segregate The Whole Apparel And Fashion World In Three Categories.

1. Fashion And Trend-Setter Countries
2. Retailing, Marketing And Merchandising Specialist Countries
3. Sourcing, Production And Process Oriented Countries

1. Fashion And Trendsetter Countries Are France, Italy, UK And USA. We Find Lots Of Excellent Designers, Designing Institutes, Fashion Stores, Boutiques, And Renowned Brands. Like- Chanel, Armani, Hugo Boss, GAP, A&F, Valentino Etc.

2. Marketing And Merchandising Specialist Countries Are USA, UK, Hong Kong & India. They Have The Best Concepts Of Marketing, Retailing And Merchandising In Their Own Areas. Due To Presence Of The Best Fashion Merchandising Schools, They Have Good Command Over Their Retailing And Marketing Skills, India And Hong Kong Are The Emerging Markets Nowadays In Terms Of Their Retailing Plans And Encouragement To Satisfy The Domestic Demand. Like- Macys, Wal-Mart, Target, GAP, A&F, Nordstrom, Reebok, Nike, Sainsbury, Lifestyle, Wills Lifestyle, Max. Etc.

3. Sourcing, Production And Process-Oriented Countries Are China, India, Vietnam & Bangladesh. They Are Export & Process Oriented Countries Due To Less Expensive Labor, Cheap Raw Material And Govt. Encouragement To Exports. They Are The Best In To Their Own Areas Of Specialization. Like- Linfung, Must Garments, Lenny Fashions, GI, Orient Craft Etc.

There Are Many Other Countries, Which Are The Part Of Above-Mentioned Categories Like Spain, Germany, Pakistan, Canada, Brazil, Thailand Etc. Nevertheless, They Cover Only A Small Part Of These Categories.

However, Buyers Study The Trends Very Carefully, Understanding The Concepts Of Behavior Of Consumers, Their Presence, Their Aesthetic Sense Etc. Generally, When We Get Into This Concept, We Find That North (American Buyers) Travel To European Markets To Grab The Idea Of Fashion Trends, Stories, Themes And Color Combinations. After Studying The Market, They Apply The Same To Prepare Their Style Packages, To Get The Prices And Costing From Vendors. It Applies The Same To European Buyers; Visit The America Or Retail Outlets Of US Based Brands To Sense The Market Trends.

Many Italian/US Brands Emphasis To Colors And Hand Feels With Their Basic Patterns. Brands Like UCB, American Eagle Are The Examples Of These Outfits. However, It Is Presumed Thinking That, It Is Not The Color, But Also The Hand Feel, Which Sells The Garment Into The Market. Colors Are Their To Tempt The Customers To Pull Them In The Showroom, It Is The Hand Feel And Price, Which Ultimately Satisfy Their Aesthetic Desires And Psychological Needs.

Behavior Is A Quite Personal Term To Be Used, But Their Behavior Always Depends On The Behavior Of Their Customers And Competitors. All Buyer Look For, All Kind Of Resorts To Launch Their Product First, With Improved Innovations In Market, To Fetch The Sales Profit. This Is The Nature Of Business, First Come First Profit. Who Reaches The Destination First, Is The Winner Of The Game?

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